our why

Everyday jewellery that isn't boring.  


Simple everyday jewellery just isn’t our vibe. For sure, minimalist pieces go with everything, they’re easy on the eyes and suit pretty much everyone. But they’re also just plain boring. 

And we want to change that. 

Our mission is to make new standards of everyday jewellery. Standards that embrace creativity and inspire curiosity. We want our designs to elevate the everyday, rather than blend into the background. No two days are the same and neither is our jewellery. Whether you’re in the office, at the supermarket or just at home chilling, we create one-of-a-kind statement pieces to make ordinary life a little more interesting.

If simple jewellery is what you’re after, you’re probably not going to find that here. Playful, handcrafted designs are what we do best. Nothing we create is perfect and that’s our secret sauce; our work is spontaneous, thoughtful and full of character. SM celebrates unique individuality — because we want you to feel anything but standard.

Let’s do ordinary a little differently. 


Simeon & Victoria,

Founders of Standard Make


Standard Make is a Māori & Pasifika owned business based in Aotearoa. It is a collaboration by sisters Simeon & Victoria (Ngāti Whatua, Ngā Puhi, Ngāti Tamatera, Kuki ‘Airani).